Best Black Friday and Cyber Monday broadband bargains to help enable your new devices – CNET

Black Friday’s not just for gadgets. Find deals on your internet service, too.
We get it. You’re on the lookout for great discounts on the newest phones, biggest TVs, most clever toys or the glitzy new doodad you saw on YouTube the other day. After all, it’s the most wonderful time of the year. But don’t sleep on the deals coming from the internet service providers in your area. Those ISPs probably aren’t on your radar, but they should be. This is a sneaky-good time to score a deal on internet service. How can you take advantage of all the great smart home gifts you just bought if your internet connection is lousy? 
When we chatted with Earthlink’s CEO Glenn Goad for our deep dive on how to negotiate with your ISP, he passed along several insights. Most important? Be prepared. 
“It’s a great time for promotions, offers and incentives,” Goad told CNET, pointing out how the arrival of new competitors like Starlink and the emergence of new technologies like 5G have forced ISPs to go big to win customers or even keep hold of existing ones. 
“But,” Goad added, it’s “also a time where you may not get the hand-holding or the time you want to research.” 
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That’s where we can help. ISP deals might not be on your radar, but they’re definitely on ours. Whether you currently have a data cap you want to shed or perhaps are looking for a plan with a little more download speed, we may be able to point you to a deal that makes sense for you.
One little disclaimer. We say it all the time with our ISP reviews, but it bears repeating: There may be a provider out there with a seemingly perfect plan for your household but said ISP is not available at your address. It can be frustrating. But with the expansion of satellite internet service and 5G home internet options, your choices may slowly but surely begin to expand.
Some ISPs are still holding their cards close to the vest, but here’s our CNET list of Black Friday broadband deals thus far. Keep this page bookmarked as we’ll continue to update it as more deals, offers and promotions get announced. And if any providers are sitting out Black Friday, we’ll let you know that, too.
New customers to either Optimum or Suddenlink will have the option to purchase a 300Mbps plan for $30 a month and receive a $300 Visa Prepaid Card, three months of HBO Max for free and a free Wi-Fi extender.
Also offered will be the 1 Gig Internet plan for $50 a month. New customers will also get a $300 Visa Prepaid card, free HBO Max for a year, a free Wi-Fi extender and a free Optimum Stream device. Both offers are valid through Dec. 5, 2021.
Read our Optimum review.
Customers who sign up online for an AT&T Internet plan of 300Mbps or higher can choose between two promotional options. 
The first is a Smart Home Accessory bundle — coupon code SMARTHOME — worth over $300. The bundle includes a second-gen Google Nest Hub, Google Nest Doorbell, two C by GE On-Off Smart Plugs and a two-pack of C by GE Tunable White Smart Bulbs. 
The second option is a $200 AT&T Visa Reward Card — coupon code GET200
The offers are valid through Dec. 1, 2021.
Read our AT&T home internet review.
Frontier got into the game early with an offer that went live on Halloween. It emphasizes its Gig service by offering a $200 reward card for new customers. Also, exclusive to Gig customers, it will include an Eero Pro 6 mesh router for a whole-home Wi-Fi experience for no added charge. 
This deal features a three-year price lock and a one-year contract.
Read our Frontier home internet service review.
Grande Communications, a high-speed internet provider in Texas, features a limited-time, holiday promotion for new customers. If you order online you can get Gig Internet for $55 a month, plus free professional installation and a $200 Visa gift card. This offer ends on Dec. 10, 2021.
Read more about the best cable internet providers.
RCN kicked off its Black Friday and Cyber Monday season on Nov. 15, 2021, with several limited-time promotions targeted to its six different metro regions.
In the Boston metro area, consumers who purchase online can get the 250Mbps plan for $26 a month, as well as a $50 Visa gift card and a free TiVo Stream 4K for 12 months. If customers opting for the 500Mbps plan or higher will receive a $100 Visa gift card. These offers end Dec. 10, 2021.
Lehigh Valley consumers who purchase online will be able to get the 300Mbps plan for $37 a month and receive a $100 gift card, one free month of internet, free professional installation and a free TiVo Stream 4K for 12 months. This offer is good through Dec. 10, 2021.
The greater Philadelphia area will see a similar deal for the 300Mbps plan. New customers ordering online will get the 300Mbps plan for $30 a month, as well as a $100 Visa gift card, one free month of internet, free professional installation and a TiVo Stream 4K for free for 12 months. The offer ends on Dec. 10, 2021.
RCN offers its 400Mbps plan for $40 a month and free professional installation for those who order online in the Chicago market. Also, with select plans and speeds, RCN will include HBO Max free for three or 12 months (depending on the plan purchased). These offers are good until Jan. 4, 2022.
Consumers in the Washington, DC area will see an RCN offer of 300Mbps for $30 a month, plus free professional install and one free month of service. If purchased by Dec. 10, 2021, customers will also receive a $100 Visa gift card. The overall offer ends Jan. 4, 2022.
Lastly, new customers in the New York City market will be able to get Gig internet for $35 a month and receive a $200 Visa gift card, two months of free internet and complimentary professional installation. Offer valid through Dec. 10, 2021.
Read our RCN review.
Sparklight is offering a limited-time deal for the holidays. Through Nov. 29, new customers will be able to get a 100Mbps plan for $35 a month for the first three months and free installation. Unlimited data is available for an additional charge. Call 855-773-5368 for more details.
Read our Sparklight home internet review.
New subscribers who sign up for Starry service will be able to get one month free and a gift card if they use the code BESTDEAL. Full details include:
$50 gift card if you sign up for Starry Connect, the company’s low-cost plan of 30Mbps (upload/download) at $15 a month.
Pricing on all three plans includes equipment, installation and no contracts, data caps or hidden fees. The offer expires on Nov. 30, 2021.
Read our Starry Internet overview.
Beginning Nov. 19, new T-Mobile Home Internet customers will get a full year of Paramount Plus for free and can get 50% off a qualifying mobile internet line. Offer ends on Dec. 2, 2021.
Read our T-Mobile Home Internet overview.
Verizon has several Black Friday deals effective now through Nov. 29. Included are the following:
Fios Gigabit for $90 a month with Whole-Home Wi-Fi included (router and network extender), as well as 2TB of cloud storage and waived setup fees. Also, new customers get a one-year subscription to Disney Plus, a one-year subscription to AMC Plus and their choice of either a $200 Verizon Gift Card or a Google Nest Hub Max.
Fios 400 for $65 a month, including a one-year subscription of Disney Plus, one-year subscription of AMC Plus and $100 Verizon Gift Card.
Fios 200 for $40 a month, including a one-year subscription of Disney Pllus, one-year subscription of AMC Plus and $50 Verizon Gift Card. 
Finally, new customers can get Verizon 5G Home Internet for $50 a month with a mobile plan or $70 a month without a wireless subscription. Includes a one-year subscription of Disney Plus, one-year subscription of AMC Plus and a Google Nest Hub Max.
Read our Verizon Internet review.
Viasat has unveiled a holiday promotion that offers new customers who order Silver, Gold and Platinum plans a free Echo Dot (3rd Gen) smart speaker with Alexa. This offer is available in select markets and runs until Jan. 3, 2022.
Read our Viasat internet review.
EarthLink is a well-known name that’s been around since 1994. A spokesperson told CNET that the company launched a new mobile offering in addition to its home internet service in October but has opted not to do a special promo for Cyber Monday or Black Friday this year.
Read more in our EarthLink review.
A WOW spokesperson shared with CNET that it will not have specific deals planned for Black Friday or Cyber Monday. Still, WOW is committed to “offering its customers their most reliable, fastest network at the best price.”
Read our WOW home internet service review.
Ziply Fiber won’t be doing any Black Friday-specific deals this year.
Read our review of Ziply Fiber internet service.
It could be. While many sales experts agree that May to October — moving season — is the prime window to find great sales and incentives on internet service, some ISPs are hopping on the Black Friday bandwagon to extend special promos and offers beyond their recurring monthly deals.
That will differ for each household, but one good way to determine value is to look at the cost per megabit per second. For example, you might jump at a 100Mbps plan for $20 per month and skip the 500Mbps plan for $40 per month. That’s $20 a month more!
However, when you look at the cost per Mbps, it’s 20 cents per Mbps for the 100 plan and just 8 cents per Mbps for the 500 plan. Suppose you have several users in your household and multiple smart devices throughout the home. In that case, you’ll notice the performance difference in having the 500Mbps plan versus having to settle for the 100Mbps option.
Lastly, don’t sleep on the value of promotional perks. If a plan offers you free HBO Max, that’s a savings of $15 a month or $180 a year. As more and more of us cut the cord on cable and lean on streaming services, that’s an excellent value.
We would suggest staying away from services that require you to enter into a term agreement. To sign one means you often have to pay a stiff penalty if you decide to end service before the end of the contract. Thankfully, more and more ISPs are giving up the idea of long-term contracts. But if a Black Friday deal requires that you sign a long-term agreement, make sure you have no other options — or already know and like the provider — before signing on the dotted line.