Australian Pharmaceutical Industries turns to Google Cloud to modernise its data platform – ZDNet

Tailoring the shopping experience for Priceline Pharmacy’s Sister Club members is the priority for Australian Pharmaceutical Industries.
By | October 7, 2021 | Topic: Cloud
Australian Pharmaceutical Industries (API) has announced it is turning to Google Cloud as part of plans to leverage data, machine learning, and AI to personalise the customer journey.
API is the parent company behind retailers such as Priceline Pharmacy and Soul Pattison Chemist, and an AU$3.5 billion wholesale pharmaceutical business.
Speaking with ZDNet, API CTO Dean Matthews explained the priority for the work with Google Cloud, which kicked off six months ago, would be to deliver a more tailored retail experience for its 7.5 million Priceline Pharmacy Sister Club loyalty members based on their shopping preferences and purchase history.
“The Sister Club, for us, is pretty much a crown jewel,” Matthews said.
“We’ve been investing in it very heavily, building out the platform from the bottom up, cleaning the data …  and this is a culmination of all that strategy. Now, we’re in a position to do some very high-quality customer analytics using things like recommendation AI, conversation AI, propensity to buy models, machine learning models, and that’s where Google comes in.”
As part of the project, API will modernise its existing legacy data platform by shifting from Google Analytics 360 to Google Analytics 4, which Matthews says will give the company the ability to access structured and unstructured data, and to “do a large amount of innovation around that data”.
Some of those activities would include allowing the company adapt to real-time customer behaviour and changes in variables like pricing and special officers, while also generate real-time insights about customer behaviour across its e-commerce, web channels, mobile, apps, and digital health services.
The move would also create a data ingestion process so it can stream data from other apps and other channels into the same analytics data stream, Matthews added.
API has also created a digital hub hosted on Google Cloud, which brings API’s loyalty, e-commerce, and customer data platforms into a central location.
“We’ve poured all the digital assets and digital capability, and put that under one team. The idea is those digital services and digital capabilities … by pulling it into the centre, we can service all the brands and bring to life the brand propositions, which are different,” Matthews said.
The shift into Google Cloud comes off the back of other technology transformation work API has been undertaking for the last four years. Some of the projects have included merging its retail and wholesale businesses onto a single SAP ERP platform, rolling out a new loyalty platform and a new CRM system, and shifting onto Amazon Web Services cloud.
“The transformation program itself has 10 work streams. It’s quite rigorous. That goes from e-com through to customer analytics, through to data assets, and also the people capability — internal process change, internal restructuring because we’re pulling people out of different teams and bringing them together,” Matthews said.
“There’ll be new capabilities that we’ll be bringing on board to manage machine learning. Whilst we do some of that today we’ve got a small number of people, and that team will expand.”
Other areas of focus for API will also include expanding its click and deliver service in its franchisee stores. 
Similarly, loyalty giant Flybuys is looking to improve its customer experience, turning to data cloud firm Snowflake to build a data sharing platform to allow Flybuys retailer partners to share data and obtain customer insights.
The move would help Flybuys shift away from its on-premise database that currently contains more than 750 terabytes of data collected from multiple sources such as in-store and online transaction data from its retail program partners.
“We now have much faster access to the data, which means we can be confident we are basing our analysis and insights on data that is as current as possible. Rather than often having a lag of up to 48 hours, retail data can be accessed in near real time,” according to Flybuys architecture and engineering head Arul Arogyanathan.
By | October 7, 2021 | Topic: Cloud
CBA wants to migrate two-thirds of compute into public cloud by the end of FY22
Visa Instalments expands into Australia’s growing BNPL market
Australia Post trials smartphone solution to help in-store staff better serve customers
Alphabet’s Wing running pilot drone delivery service from Queensland shopping centre roof
Please review our terms of service to complete your newsletter subscription.
You agree to receive updates, promotions, and alerts from You may unsubscribe at any time. By joining ZDNet, you agree to our Terms of Use and Privacy Policy.
You agree to receive updates, promotions, and alerts from You may unsubscribe at any time. By signing up, you agree to receive the selected newsletter(s) which you may unsubscribe from at any time. You also agree to the Terms of Use and acknowledge the data collection and usage practices outlined in our Privacy Policy.
CBA wants to migrate two-thirds of compute into public cloud by the end of FY22
Commonwealth Bank has stood up three ‘execution factories’ to help speed up its cloud migration program.
Microsoft readies new Feedback Portal preview for end of 2021
Microsoft is readying a new Feedback Portal that will be available for user feedback, first for Microsoft 365 and Edge — and for Windows as well, in 2022. …
Microsoft acquires objectives and key results vendor and plans to add it to Viva
Microsoft is buying OKR vendor and is planning to make its objectives and key results technology the core of a fifth module in its Viva employee-experience platform. …
The Data and AI landscape 2021: It a MAD, MAD, MAD world
Data and AI companies used to be considered tech companies. But the wave of IPOs and proliferation of unicorns is turning this market into its own sector. Our question is how sustainable …
DTA certifies four cloud providers to store sensitive government data
Amazon Web Services, AUCloud, Sliced Tech, and Vault Cloud have been chosen by government to store sensitive data on the cloud.
Citrix names Bob Calderoni as interim CEO, president
Bob Calderoni, currently chairman of the Citrix board of directors, replaces David J. Henshall.
ServiceNow, Celonis forge strategic pact, aim for joint products in early 2022
ServiceNow and Celonis aim to help customers map workflows across people, processes and systems to automate work.
Box adds new integrations with Microsoft, Slack, steps up security
This week during its BoxWorks conference, the cloud content management company is also opening up its new Box Sign feature to all US users.
New corporate group wants to make building stable stateful Kubernetes databases easier
The Data on Kubernetes Community consortium seeks to make it simple to build complex, stateful applications within Kubernetes.
© 2021 ZDNET, A RED VENTURES COMPANY. ALL RIGHTS RESERVED. Privacy Policy | Cookie Settings | Advertise | Terms of Use